Entries by onimod

BARE Fact

BARE International, the most trusted name in customer experience research brings you this week’s BARE Fact.

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How to Excel in B2B Customer Experience

We all know several of the standard ways to improve customer service apply mainly to B2C (business-to-consumer) companies, which sell a product or service directly to the consumer. But why is it so important in 2018 to recognise the importance of B2B (business-to-business)?

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Why Use Mystery Shopping?

Mystery Shopping is a well-known method of customer research. It’s not about spying on businesses or catching staff doing wrong. It is about the experience a Shopper receives.