Entries by Lekha Jambaulikar

THROUGH THE RETAIL LENS: THE CURBSIDE CUSTOMER EXPERIENCE

‘When a customer no longer has to enter the store, the retailer has lost every touchpoint that exists within the store environment.‘ BARE shares an article by Sandy Smith for NRF on BOPIS (buy online, pick up in store) and curbside customer experience.

HOW RETAILERS ARE USING TECH TO TAKE THEIR IN-STORE CUSTOMER EXPERIENCE ONLINE

‘The COVID pandemic has had a devastating impact on high street retail, with in-store footfall continuing on a downward spiral in markets all over the world, and retailers forced to accelerate their move into e-commerce.’ BARE shares an article by Alison Coleman for Forbes on bridging the gap between in-store CX and mass migration to online sales.

E-COMMERCE MARKETING: PREPARING FOR THE NEW WAVE OF CUSTOMERS

‘E-commerce shopping has steadily grown, even accelerated due to Coronavirus, expected to reach $4.2 billion globally in 2020 (Statista) and be more than 16% of global retail sales. Nearly every category and vertical has been impacted, including books, video, electronics, and of course household goods. We can expect this holiday season to be even bigger.’ BARE […]

WHY BUSINESSES NEED TO UNDERSTAND THE DIFFERENCE BETWEEN CUSTOMER SERVICE AND CUSTOMER EXPERIENCE

‘Many organizations today consider customer experience to be key in differentiating them from competitors. This is vital, as most businesses are now operating more-so online than in person because of the pandemic. The online world brings with it increased competition, particularly from digital natives. While most businesses can’t compete with digital natives from a technology […]

CHRISTMAS ALREADY? RETAILERS SAY ‘YES’

‘Amazon’s Prime Day 2020 might have kicked up an early holiday digital shopping frenzy on the site earlier this month, but as it turns out, other retailers hoped to benefit directly and indirectly from the commotion too.’ BARE shares an article by Grace L. Williams for Forbes with early retail holiday shopping.

CUSTOMERS ARE CALLING THE SHOTS

‘Years ago, I sat in on a sales presentation. The salesperson shared three options a client might expect when doing business with his company. The options were high quality, quick service and low price. He told the customer, “You get to choose two of the three.”‘ BARE shares an article by Shep Hyken for Forbes on consumer demand trends.