Entries by lraul

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REOPENING: WHAT TO CXPECT [REPLAY]

For the past few weeks, we have all experienced a huge shift in shopping behaviors to digital adoption and online experiences. As retailers, restaurants, and other on-site businesses begin to reopen, there will be another shift in consumer behaviors… And it’s not going to be the same as before.  Are you ready to reopen with […]

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CREATIVE CUSTOMER EXPERIENCE IDEAS FOR SOCIAL DISTANCING

‘Can you still deliver a great customer experience from six feet away? That’s the challenge for companies in our global pandemic world. Social distancing guidelines have changed how people interact with each other and with brands.’ BARE shares an article by Blake Morgan for Forbes with creative customer experience ideas for social distancing.

PITFALLS OF RELYING ON PASSIVELY COLLECTED DATA

‘Some clients firmly believe that passively collected data are a better way to reveal true, actionable insights about consumers’ behavior… we’ve been cautioning against the sole reliance on passive data, because we continue to prove that direct interaction with a respondent is still valuable in unlocking the why behind their behavior, IF you do it […]

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SIMPLE SOLUTIONS TO PROTECT DELIVERY EMPLOYEES AND CUSTOMERS

‘Following the outbreak of COVID-19, the food service industry has rapidly refocused its efforts to bolster delivery and pick-up orders. As the customer relationship moves online and at their doorstep, safety measures must be put into place for both delivery teams and consumers.’ BARE shares an article by Christine Schindler for Fast Casual on simple solutions that protect delivery employees […]

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HEALTHCARE DIGITAL ADOPTION: TELEMEDICINE UP 2000%

‘Consumer electronics like phones or laptops are now essential medical technology, as doctors visits have transitioned from medical offices to your home. Via, of course, video live-streaming.  “Vonage drives virtually all of the major telehealth providers throughout the world,” says CEO Alan Masarek recently on the TechFirst podcast. “And we’ve seen literally in the last month […]

COVID-19 IMPACT ON E-COMMERCE: IS YOUR STORE SAFE?

‘Many marketing experts predict that e-commerce sales will only increase as COVID-19 infections soar, social distancing becomes standard practice, and more people choose—or are required—to stay home. However… 36% of sellers predict their sales will actually decline.’ Read on as BARE shares an article by Michael Ugino from Business 2 Community on the Impact of Coronavirus on E-Commerce and ‘what sellers can expect during this […]

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LEVERAGING THE PASSIVE CUSTOMER IN YOUR NPS DATA

The Net Promoter Score (NPS) is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company’s products or services to others. While businesses primarily focus on Promoters and Detractors, they’re missing out on a considerable and influential part of their audience: the Passives.