Entries by Lekha Jambaulikar

The Carbon Footprint of Customer Experience: Why Every Interaction Matters

When a Smile Costs More Than You Think  Picture this: You place an online order for a pair of sneakers. They’re shipped overnight, arriving in a box inside a box, stuffed with plastic fillers and paperwork you didn’t ask for. It feels seamless. Fast. Easy.  But behind that perfect customer experience? A trail of carbon […]

From Greenwashing to Genuine: How to Communicate Your ESG Efforts Authentically

Customers today are more skeptical than ever. They want to support brands that align with their values—but they also want proof. In the age of heightened ESG (Environmental, Social, Governance) awareness, simply talking about sustainability or ethical practices isn’t enough. To build lasting trust and elevate customer experience, brands must communicate ESG initiatives with clarity, […]

Why ESG Matters in Customer Experience: Building Brands for the Future

Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life. forbes.com  This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand […]

Where CX Breaks, Revenue Leaks: Why Mystery Shopping Matters More Than Ever

Revenue rarely disappears in a single moment. It slips away slowly, hidden inside everyday interactions that leaders never see. Long before sales drop or complaints rise, the customer experience has already started sending warnings. The challenge is that most companies are not looking in the right places to catch those signals. 

Through the Customer’s Eyes: A New Look at Experience Evaluation

By Marguerite Turner, Operations Manager at BARE International  Understanding the customer experience often requires more than data points and written observations. The most meaningful insights live in real moments: how a visitor is greeted, the energy of the space, the subtle cues that influence whether someone engages, explores, or walks away. Traditional reporting can capture […]

How BARE International Cares for Our Most Important Resource: Our People

At BARE International, our mission has always gone beyond insights and data, it’s about the people behind them. Our success is powered by individuals who bring curiosity, creativity, and commitment to every project.  That’s why we invest deeply in what truly matters: building a culture where our people can perform at their best, feel supported, […]

Raising a Glass to Change: How Craft Beverage Spaces Are Redefining Social Connection

By Linda Amraen, ISHC, BARE International  For decades, the traditional “happy hour” meant one thing: gathering with friends or coworkers at a familiar bar, surrounded by clinking glasses and background noise. But the way people connect over drinks is changing. Increasingly, the modern social scene is unfolding somewhere quieter, more intentional, and far more experiential: […]

Lighting Up Experiences – The BARE Way This Diwali

As the festival of lights fills the air with joy, togetherness, and new beginnings, BARE International India celebrates Diwali with the same enthusiasm and purpose that we bring to every experience we create.

When Hospitality Feels Natural, It’s No Accident

In hospitality, small details create big impressions. A smile at check-in, a spotless room, or a personalized recommendation can transform a stay from “good” to “unforgettable.” But none of these outcomes are accidental – they result from careful planning, staff training, and constant monitoring of performance.