By Marguerite Turner, Operations Manager at BARE International
Understanding the customer experience often requires more than data points and written observations. The most meaningful insights live in real moments: how a visitor is greeted, the energy of the space, the subtle cues that influence whether someone engages, explores, or walks away. Traditional reporting can capture the facts, but video captures the truth.
In 2025, the smarter question in CX is not whether AI will play a role, it is how humans and AI should interlock to drive business outcomes. The organizations succeeding today treat them not as opponents, but as partners.
Once upon a time, hospitality meant a clean bed, some breakfast, and—if you were lucky—a decent night’s sleep. But those days are gone. Today, hotels have transformed into immersive playgrounds. The line between hospitality and entertainment has blurred—faster than a magician’s rabbit disappearing into a hat.