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How Customer Satisfaction Influences Revenue More Than Pricing
Pricing has long been treated as the primary lever for driving revenue. When sales slow, discounts appear. When competition intensifies, prices are adjusted. Yet in many industries today, pricing power is shrinking while customer expectations continue to rise. Increasingly, it is customer satisfaction, not price, that determines whether revenue grows or erodes.
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Customer Loyalty: Measured, Not Assumed
Many brands believe they understand customer loyalty because repeat purchases look stable and satisfaction scores remain strong. However, loyalty has changed significantly. It is no longer driven by habit or familiarity alone, but by consistently delivered experiences that earn trust over time. In this environment, assuming loyalty exists is risky. Measuring it accurately has become essential.
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Top CX Trends for 2026: What Brands Must Prepare for Now
Customer experience is entering a new phase. What worked even two years ago is no longer enough, and brands that fail to adapt will feel the impact quickly. In 2026, CX will be less about intention and more about execution, less about promises and more about proof. The brands that understand this shift now will be the ones that stay ahead.
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The Growth Advantage Hiding Inside Mystery Shopping
Some brands grow steadily year after year, even in crowded markets. Others stall, despite strong products and heavy investment. The difference is rarely luck. It is visibility. Brands that grow faster tend to see their customer experience more clearly and act on it sooner. Mystery shopping plays a much bigger role in that advantage than most organizations realize.
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Why 2026 Budgets Must Prioritize CX Measurement
By Coralin Rosario, General Manager (IN, PH, MENA), BARE International
For years, brands have claimed to be customer-centric, but 2026 is the year they must finally prove it. As customer expectations rise across industries, Customer Experience (CX) measurement has become one of the most important drivers of loyalty, retention, and repeat purchases.
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Top Trends in ESG and CX for 2026: Sustainability Meets Experience
ESG (Environmental, Social, and Governance) and CX (Customer Experience) are no longer separate strategies. In 2026, they will intersect to shape how brands earn trust, loyalty, and long-term growth. Customers increasingly expect that their experiences reflect ethical practices, transparent operations, and measurable sustainability.
Below are six key questions that reveal how ESG and CX will evolve together in the coming year.
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Spotlight: BARE International’s Commitment to ESG
At BARE International, we don’t just observe what makes great customer experiences. We live it. As a global leader in customer experience research, our commitment to ESG (Environmental, Social, and Governance) is more than a set of values. It’s a framework that guides how we lead, support, and evolve. Here’s how we bring ESG to life across our company.
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The Financial Case for ESG in Customer Experience
Integrating ESG into customer experience isn’t just a moral decision. It’s a smart business one. From lowering costs to boosting loyalty, companies that prioritize Environmental, Social, and Governance principles in CX are proving that doing good is also good for the bottom line.
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How CX Audits Fix Profit Leaks
Profit loss in most organizations does not start with dramatic failures. It begins with small experience gaps that go unnoticed until they quietly influence customer decisions. The earliest warning signs rarely appear in reports or dashboards, which is why companies often realize the impact only after performance begins to slip. CX audits are designed to catch those hidden issues before they become costly.
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Measuring What Matters: ESG Metrics for Customer Experience
You can’t improve what you don’t measure. Customers expect more than promises; they want proof that brands are serious about sustainability, social impact, and transparency. Tracking the right ESG metrics is no longer just about compliance. It is a way to build trust, strengthen loyalty, and create a better customer experience.
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