By Pedro Venturini, Country Manager, BARE International Brazil
Many companies allocate significant budgets to attract customers but end up facing challenges at the most critical moment: the actual service and buying experience.
This reality is far more common than most would imagine.
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By Linda Amraen, ISHC, BARE International
For decades, the traditional “happy hour” meant one thing: gathering with friends or coworkers at a familiar bar, surrounded by clinking glasses and background noise. But the way people connect over drinks is changing. Increasingly, the modern social scene is unfolding somewhere quieter, more intentional, and far more experiential: at wineries, breweries, cideries, and distilleries.
These spaces have evolved from niche destinations into cultural hubs, places where people go not just to have a drink, but to have an experience. Across the globe, the craft beverage industry is flourishing, fueled by a shared desire for authenticity, storytelling, and community.
As the festival of lights fills the air with joy, togetherness, and new beginnings, BARE International India celebrates Diwali with the same enthusiasm and purpose that we bring to every experience we create. Read more
In hospitality, small details create big impressions. A smile at check-in, a spotless room, or a personalized recommendation can transform a stay from “good” to “unforgettable.” But none of these outcomes are accidental – they result from careful planning, staff training, and constant monitoring of performance.
In 2025, the smarter question in CX is not whether AI will play a role, it is how humans and AI should interlock to drive business outcomes. The organizations succeeding today treat them not as opponents, but as partners.
At BARE International, we know that performance is not about assumptions – it’s about clarity. Companies cannot rely on intuition alone to coach their teams or to recognize excellence. Data has become the compass that guides leaders, helping them identify not only where gaps exist, but also where opportunities for growth are hidden.
Many organizations invest heavily in training. But the real test is whether employees apply what they learn in the real world. In theory, training programs often look flawless. Yet gaps only appear once employees interact with customers, manage complex processes, or face dynamic environments.
Maintaining a single customer experience standard across multiple stores or franchises is one of the greatest challenges for brands. The promise of delivering the same level of service at every point of contact requires not only training but also constant monitoring – and this is where BARE comes in. Read more
Every interaction your brand has with customers generates valuable signals: from the way employees greet them, to how efficiently they handle transactions, to how effectively they communicate product benefits. These signals often hold the key to understanding where your brand is thriving and where attention is urgently needed. But are you truly listening?
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Service is more than a transaction – it’s the emotional and experiential core of your brand. Every interaction, from a seamless online purchase to a meaningful in-store conversation, shapes how customers perceive and remember you.
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