ESG (Environmental, Social, and Governance) and CX (Customer Experience) are no longer separate strategies. In 2026, they will intersect to shape how brands earn trust, loyalty, and long-term growth. Customers increasingly expect that their experiences reflect ethical practices, transparent operations, and measurable sustainability.
Below are six key questions that reveal how ESG and CX will evolve together in the coming year.
https://www.bareinternational.in/wp-content/uploads/sites/3/2025/12/ESG-Blog-8-.png6281200Lekha Jambaulikarhttps://www.bareinternational.in/wp-content/uploads/sites/3/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-10 12:24:082025-12-09 12:28:09Top Trends in ESG and CX for 2026: Sustainability Meets Experience
At BARE International, we don’t just observe what makes great customer experiences. We live it. As a global leader in customer experience research, our commitment to ESG (Environmental, Social, and Governance) is more than a set of values. It’s a framework that guides how we lead, support, and evolve. Here’s how we bring ESG to life across our company.
https://www.bareinternational.in/wp-content/uploads/sites/3/2023/05/BARE-ISO-Badge-2023-1.png00Lekha Jambaulikarhttps://www.bareinternational.in/wp-content/uploads/sites/3/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-09 12:23:542025-12-09 12:23:54Spotlight: BARE International’s Commitment to ESG
Integrating ESG into customer experience isn’t just a moral decision. It’s a smart business one. From lowering costs to boosting loyalty, companies that prioritize Environmental, Social, and Governance principles in CX are proving that doing good is also good for the bottom line.
https://www.bareinternational.in/wp-content/uploads/sites/3/2025/12/ESG-Blog-6-.png6281200Lekha Jambaulikarhttps://www.bareinternational.in/wp-content/uploads/sites/3/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-09 08:23:252025-12-04 08:33:07The Financial Case for ESG in Customer Experience
Profit loss in most organizations does not start with dramatic failures. It begins with small experience gaps that go unnoticed until they quietly influence customer decisions. The earliest warning signs rarely appear in reports or dashboards, which is why companies often realize the impact only after performance begins to slip. CX audits are designed to catch those hidden issues before they become costly.
You can’t improve what you don’t measure. Customers expect more than promises; they want proof that brands are serious about sustainability, social impact, and transparency. Tracking the right ESG metrics is no longer just about compliance. It is a way to build trust, strengthen loyalty, and create a better customer experience.
Mystery shopping is a tool for understanding customer experience from the inside out. But behind every anonymous visit or online evaluation is a real person—someone investing their time, effort, and expertise.
As this industry evolves, so must its standards. Today, social responsibility isn’t just a buzzword—it’s a necessity, especially in industries that rely on flexible, gig-based work. From fair compensation to community empowerment, ethical practices are essential to ensuring the sustainability and impact of mystery shopping.
At BARE International, social responsibility is a core part of how we operate—because the best customer experiences start with valuing the people behind them.
For decades, hospitality has been synonymous with service – warm greetings, quick assistance and consistency across touchpoints. But today, the industry is undergoing a profound transformation. The modern guest is no longer satisfied with good service alone; they seek connection, meaning, and moments that feel personally crafted. Hospitality is no longer just an exchange of value – it has become an experience economy driven by emotion and human-centered design. Read more
https://www.bareinternational.in/wp-content/uploads/sites/3/2025/12/Aviraj.png315851Lekha Jambaulikarhttps://www.bareinternational.in/wp-content/uploads/sites/3/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-05 12:51:422025-12-05 12:51:42Beyond Service: How Customer Experience Is Redefining the DNA of Hospitality
Picture this: You place an online order for a pair of sneakers. They’re shipped overnight, arriving in a box inside a box, stuffed with plastic fillers and paperwork you didn’t ask for. It feels seamless. Fast. Easy.
But behind that perfect customer experience? A trail of carbon emissions from warehouse lights humming all night, diesel-fueled trucks crisscrossing cities, and excess packaging headed straight to a landfill.
The truth is, every customer interaction has a footprint—and today’s eco-conscious consumers are paying attention.
At BARE International, we know that delivering excellent CX and being environmentally responsible aren’t mutually exclusive. In fact, the smartest brands are showing us they go hand-in-hand.
The Hidden Emissions of CX
You don’t have to operate a manufacturing plant to leave a sizable carbon mark. CX processes—especially in retail, hospitality, logistics, and even digital services—contribute more to environmental impact than many companies realize.
They notice when brands cut waste, opt for greener shipping, or offer digital receipts instead of printing mile-long slips. They notice when companies walk the sustainability talk—and they reward it with loyalty.
How to Reduce the Carbon Footprint of Customer Experience
Here’s the good news: companies don’t have to choose between satisfying customers and saving the planet. Small, thoughtful changes in CX design can create a big difference.
Optimize Packaging and Delivery
Use recyclable, minimal packaging.
Offer slower shipping options with incentives (bonus: it’s cheaper and greener!).
Go Digital, Thoughtfully
Digital receipts, virtual try-ons, self-serve support—when done right, they reduce waste and enhance convenience.
Power Greener Customer Service
Choose data centers that run on renewable energy.
Improve first-contact resolution rates to minimize energy usage across support channels.
Make Sustainability Part of the Journey
Communicate sustainable choices during the customer journey (“Choose eco-friendly shipping!” prompts are highly effective).
Train teams to champion the company’s environmental values at every touchpoint.
At BARE International, we help brands track shifts in customer expectations—including growing demand for greener experiences—and uncover opportunities to align sustainability with service excellence.
Final Thoughts: Your CX Leaves a Legacy
Every box, every call, every click—your customer experience has an environmental story. Designing a low-carbon CX isn’t a trend. It’s the future.
Ready to uncover how your customer experience measures up?
At BARE International, we help brands discover the real impact of their service journey—and how to create experiences that delight customers and respect the planet.
Let’s build a footprint you’ll be proud of.
https://www.bareinternational.in/wp-content/uploads/sites/3/2025/12/ESG-Blog-3-.png6281200Lekha Jambaulikarhttps://www.bareinternational.in/wp-content/uploads/sites/3/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-04 11:07:292025-12-01 11:12:05The Carbon Footprint of Customer Experience: Why Every Interaction Matters
Customers today are more skeptical than ever. They want to support brands that align with their values—but they also want proof. In the age of heightened ESG (Environmental, Social, Governance) awareness, simply talking about sustainability or ethical practices isn’t enough. To build lasting trust and elevate customer experience, brands must communicate ESG initiatives with clarity, transparency, and authenticity.
https://www.bareinternational.in/wp-content/uploads/sites/3/2025/12/ESG-Blog-2-.png6281200Lekha Jambaulikarhttps://www.bareinternational.in/wp-content/uploads/sites/3/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-03 05:56:392025-12-01 11:05:10From Greenwashing to Genuine: How to Communicate Your ESG Efforts Authentically
Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life. forbes.com
This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand how ESG-forward brands build deeper trust and loyalty.
https://www.bareinternational.in/wp-content/uploads/sites/3/2025/12/ESG-Blog-1-.png6281200Lekha Jambaulikarhttps://www.bareinternational.in/wp-content/uploads/sites/3/2023/05/BARE-ISO-Badge-2023-1.pngLekha Jambaulikar2025-12-02 07:00:082025-12-01 10:55:28Why ESG Matters in Customer Experience: Building Brands for the Future
Top Trends in ESG and CX for 2026: Sustainability Meets Experience
ESG (Environmental, Social, and Governance) and CX (Customer Experience) are no longer separate strategies. In 2026, they will intersect to shape how brands earn trust, loyalty, and long-term growth. Customers increasingly expect that their experiences reflect ethical practices, transparent operations, and measurable sustainability.
Below are six key questions that reveal how ESG and CX will evolve together in the coming year.
Read more
Spotlight: BARE International’s Commitment to ESG
At BARE International, we don’t just observe what makes great customer experiences. We live it. As a global leader in customer experience research, our commitment to ESG (Environmental, Social, and Governance) is more than a set of values. It’s a framework that guides how we lead, support, and evolve. Here’s how we bring ESG to life across our company.
Read more
The Financial Case for ESG in Customer Experience
Integrating ESG into customer experience isn’t just a moral decision. It’s a smart business one. From lowering costs to boosting loyalty, companies that prioritize Environmental, Social, and Governance principles in CX are proving that doing good is also good for the bottom line.
Read more
How CX Audits Fix Profit Leaks
Profit loss in most organizations does not start with dramatic failures. It begins with small experience gaps that go unnoticed until they quietly influence customer decisions. The earliest warning signs rarely appear in reports or dashboards, which is why companies often realize the impact only after performance begins to slip. CX audits are designed to catch those hidden issues before they become costly.
Read more
Measuring What Matters: ESG Metrics for Customer Experience
You can’t improve what you don’t measure. Customers expect more than promises; they want proof that brands are serious about sustainability, social impact, and transparency. Tracking the right ESG metrics is no longer just about compliance. It is a way to build trust, strengthen loyalty, and create a better customer experience.
Read more
Social Responsibility in Mystery Shopping: Behind the Scenes of Ethical CX Evaluation
Peeking Behind the Curtain of CX
Mystery shopping is a tool for understanding customer experience from the inside out. But behind every anonymous visit or online evaluation is a real person—someone investing their time, effort, and expertise.
As this industry evolves, so must its standards. Today, social responsibility isn’t just a buzzword—it’s a necessity, especially in industries that rely on flexible, gig-based work. From fair compensation to community empowerment, ethical practices are essential to ensuring the sustainability and impact of mystery shopping.
At BARE International, social responsibility is a core part of how we operate—because the best customer experiences start with valuing the people behind them.
Read more
Beyond Service: How Customer Experience Is Redefining the DNA of Hospitality
By Aviraj Puri, ISHC, BARE International
For decades, hospitality has been synonymous with service – warm greetings, quick assistance and consistency across touchpoints. But today, the industry is undergoing a profound transformation. The modern guest is no longer satisfied with good service alone; they seek connection, meaning, and moments that feel personally crafted. Hospitality is no longer just an exchange of value – it has become an experience economy driven by emotion and human-centered design.
Read more
The Carbon Footprint of Customer Experience: Why Every Interaction Matters
When a Smile Costs More Than You Think
Picture this: You place an online order for a pair of sneakers. They’re shipped overnight, arriving in a box inside a box, stuffed with plastic fillers and paperwork you didn’t ask for. It feels seamless. Fast. Easy.
But behind that perfect customer experience? A trail of carbon emissions from warehouse lights humming all night, diesel-fueled trucks crisscrossing cities, and excess packaging headed straight to a landfill.
The truth is, every customer interaction has a footprint—and today’s eco-conscious consumers are paying attention.
At BARE International, we know that delivering excellent CX and being environmentally responsible aren’t mutually exclusive. In fact, the smartest brands are showing us they go hand-in-hand.
The Hidden Emissions of CX
You don’t have to operate a manufacturing plant to leave a sizable carbon mark. CX processes—especially in retail, hospitality, logistics, and even digital services—contribute more to environmental impact than many companies realize.
Common carbon culprits in CX include:
The scale is massive— e-commerce shipping and returns accounted for approximately 37% of total greenhouse gas emissions generated by e-commerce in 2020.
Why Customers Care More Than Ever
Today’s customers aren’t just voting with their wallets—they’re voting with their conscience. Studies show that 85% of consumers have shifted purchasing behavior toward being more sustainable in the past five years.
They notice when brands cut waste, opt for greener shipping, or offer digital receipts instead of printing mile-long slips. They notice when companies walk the sustainability talk—and they reward it with loyalty.
How to Reduce the Carbon Footprint of Customer Experience
Here’s the good news: companies don’t have to choose between satisfying customers and saving the planet. Small, thoughtful changes in CX design can create a big difference.
At BARE International, we help brands track shifts in customer expectations—including growing demand for greener experiences—and uncover opportunities to align sustainability with service excellence.
Final Thoughts: Your CX Leaves a Legacy
Every box, every call, every click—your customer experience has an environmental story. Designing a low-carbon CX isn’t a trend. It’s the future.
Ready to uncover how your customer experience measures up?
At BARE International, we help brands discover the real impact of their service journey—and how to create experiences that delight customers and respect the planet.
Let’s build a footprint you’ll be proud of.
From Greenwashing to Genuine: How to Communicate Your ESG Efforts Authentically
Customers today are more skeptical than ever. They want to support brands that align with their values—but they also want proof. In the age of heightened ESG (Environmental, Social, Governance) awareness, simply talking about sustainability or ethical practices isn’t enough. To build lasting trust and elevate customer experience, brands must communicate ESG initiatives with clarity, transparency, and authenticity.
Read more
Why ESG Matters in Customer Experience: Building Brands for the Future
Customers today aren’t just buying products—they’re buying into values. A recent study revealed that 75% of consumers worldwide expect brands to contribute to their well-being and quality of life. forbes.com
This means ESG (Environmental, Social, and Governance) isn’t just a corporate checklist—it’s a powerful driver of customer experience (CX). At BARE International, we see firsthand how ESG-forward brands build deeper trust and loyalty.
Read more