India’s retail market is undergoing a revolution. Projected to reach over $2 trillion by 2032 (Statista), it’s growing faster than any other major market globally. The momentum is powered by urban expansion, digital penetration, and a rising middle class that expects more than just products—they want experiences.
But with growth comes pressure. Retailers are now competing in a hyper-connected, hyper-demanding landscape, where Customer Experience (CX) has become the ultimate differentiator.